Yeah. I'm sure many remember all the other stuff that came with it last time: flash banners, popups/popunders, auto-reopening windows, etc. It was mighty crufty.

I wonder how many other developers got into disagreements back then with other departments about how that stuff "was the future" and that there "was no fighting it" and that "everybody should just accept it now." Then we got clean / low-cruft designs for a while. Now we're back indeed.

Cruft is cyclical.