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> What is the benefit for bots that are hitting other people's sites?

That's the "convince the network the bot-generated activity is genuine" part. A site where all the "people" clicking ads are never seen on other sites stands out like a sore thumb. Having a bunch of background benign-looking activity lets you hide other kinds of fraud, too: http://krebsonsecurity.com/2014/07/service-drains-competitor...



Gotcha. Bummer.




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