They can't be too greedy, or they'll lose business to competitors. They can't be too selfless, or they won't have the resources to do incredible things.
Hypothesis: Price, efficiency, benefits to the consumer all oscillate over the years, never to converge, as competition naturally enter and exit the field.
Hypothesis: Price, efficiency, benefits to the consumer all oscillate over the years, never to converge, as competition naturally enter and exit the field.