The quote at the end is almost certainly taken out of context:
> We found that 89% of Twitter users are cricket fans, they follow cricket in some way—either they follow sports, people or teams.
That came from someone in India, who surely was referring to Twitter users in India. Globally, I doubt 89% of Twitter users could name a single cricket player, team, event, venue, or rule.
It's interesting how authoritative-sounding people (here, the "managing director for Twitter") can have their words used in ways that are definitely not true yet appear on the surface to be sensible.
> We found that 89% of Twitter users are cricket fans, they follow cricket in some way—either they follow sports, people or teams.
That came from someone in India, who surely was referring to Twitter users in India. Globally, I doubt 89% of Twitter users could name a single cricket player, team, event, venue, or rule.
It's interesting how authoritative-sounding people (here, the "managing director for Twitter") can have their words used in ways that are definitely not true yet appear on the surface to be sensible.