I know this is the future, and I feel somewhat weird in saying this but I am not quite happy. I feel like technology is coming to replace the physical world instead of augment and improve on our actual experiences. Either way it's some awesome work that was done.
This is 100% designed to augment our actual experiences. That's why they said "this is not VR". It's putting digital objects in the real world. That's augmenting actual experiences.
This discussion is happening quite often in the VR world. Essentially the accepted opinion is that 1) AR is harder than VR and 2) solving the problems that VR has will get us closer to usable AR
