I intentionally omitted that information. I wasn't commenting on the article to promote my business, so I left out the specifics of what I do in favor of focusing on the article and the industry. But I don't see much harm in adding that I make Bavarian soft pretzels and a couple of other soft-pretzel products. I had the good fortune to train under a German chef whose pretzel recipe is what I use.
From that, I'll note that my strict focus on soft pretzels is another thing I learned from following tech industries. That is, do something really, really well. Don't try to do too much or be all things to all people. People I meet often seem surprised when they learn I only do pretzel products. I tell them I'm not out to become a bakery—randomly making cupcakes for someone's child's birthday, decorating cookies for some other random order, etc.
People then often say that what I do is very simple (in the basic sense, not in the easy-to-do sense). I tell them it's focused.
It's been a long time since I've had a decent Käse- or Butterbrezel. Good on you for knowing what you want out of your business and sticking to it. You remind me of the German fisher and tourist: http://en.wikipedia.org/wiki/Anekdote_zur_Senkung_der_Arbeit...
What you are saying is similar to philosophy of Jiro from "Jiro dreams of Sushi". If you haven't seen it then you should. He also focuses on very specific type of food, and after some tests with trying to introduce more products he decided its not worth it. Amazing documentary.
