> But I'm not sure a shotgun approach to product lineup creation is a good answer (I don't know that it isn't, it just seems like it hurts more than it helps, in terms of brand awareness, loyalty, etc.
I think Nokia probably has a few too many phones, but on the other hand, I think it's not a bad idea to cover everything from the 25 euro super-basic units to some of the really fancy smart phones they have. And have them they do.
In terms of branding, I think that Nokia has a great reputation for building good, solid products amongst most people I know. Part of having a lot of different kinds of phones is letting people pick one that "reflects their lifestyle" (or some such marketing BS:-) rather than the one-size-fits-all iPhone.
I think Nokia probably has a few too many phones, but on the other hand, I think it's not a bad idea to cover everything from the 25 euro super-basic units to some of the really fancy smart phones they have. And have them they do.
In terms of branding, I think that Nokia has a great reputation for building good, solid products amongst most people I know. Part of having a lot of different kinds of phones is letting people pick one that "reflects their lifestyle" (or some such marketing BS:-) rather than the one-size-fits-all iPhone.