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The difference is that the user never knew anything about the Picassa service. It should be their decision (not Google's) to add photo attachments to Picassa. It is unsettling to find your photo attachments in email (which most people consider private) suddenly placed in a photo app you've never accessed or may never have even heard of. The feature might be fine if you ask users for their permission. Doing it silently without their knowledge is just poor UX.

Google needs to make it much clearer that signing up to a Google account gives you access to all Google services. Their current sign-up page shows a line of tiny Google icons which completely fails to convey this. The icons are one image in a row, so you can't even hover over each icon to see a tooltip description of what they are. Once again, this is just clumsy UX.

In my view, if a user signs up for a particular service such as Gmail, only that service should be activated. Other Google services are only activated when you actually decide to use them (i.e. don't create an empty Google+ site for me unless I opt-in to using that service).



> Google needs to make it much clearer that signing up to a Google account gives you access to all Google services.

Perhaps this comes from different expectations. When I signed up with google this is exactly what I expected, to have access to every service they offered at that time and all future services.

> (i.e. don't create an empty Google+ site for me unless I opt-in to using that service).

This one I can see more (although I'm not sure quite what happens here, I'd need to create a new account and have a look).




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