If they were paying $35K/mo to AWS for hosting and storage, they could have paid about that much for a year of hosting on their own machines. There's a lot we don't know about this angle, but suffice it to say they were throwing money away on infrastructure.
Yes. We moved back to our own infrastructure as well. But AWS has a broad range of services. I can imagine storing photos on S3 makes sense for a startup like Everpix. Because, you don't need to worry scaling on storage level. Sometimes it makes sense to pay a premium, but it should really be tied to your growth metrics. If you see a month to month growth to which you can't keep up with updating and migrating your own infrastructure, then make the move to AWS or another big cloud vendor.
