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Good design is long-lasting - #7 of Dieter Rams ten principles of good design.

I wonder how many app designers will realise that the apps they produced were subject to the fashion of the design of the operating system, and now that the fashion and trend has moved, whether the app designers will be confident enough to apply their own timeless design.

The iOS7 colour palette and style is fresh and new (to iOS users), but it is just the next fashion, and as fresh and new as it feels today, it will feel equally old and stale (like iOS6) at some point in the future.

Good design is long-lasting. App designers should concentrate on getting their design right for their application, and not just follow the trend and wear the attire of the operating system.

Marco is right that when the fashion changes, those who cannot keep up with fashion leave a large opportunity for those who can. I also agree that there is also a lot of money to be made by being one of those who can follow fashion closely.

But from a design perspective... those who follow others (the operating system) rather than having the courage to lead (the right design for the app), will always be subject to vulnerability when the fashion changes.



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