Thalmic and Semantics3 are absolutely working on crazy exciting stuff. I don't see how anybody could consider either of those boring.
The only problem I see with Semantics3 is access to the data they want to index. If they can sell merchants that having their stuff listed in their index is a valuable discovery mechanism and will help sales, it could work. But if merchants decide they don't want to be part of it and close off access to the underlying data, I think they'll have a tough row to hoe.
The only problem I see with Semantics3 is access to the data they want to index. If they can sell merchants that having their stuff listed in their index is a valuable discovery mechanism and will help sales, it could work. But if merchants decide they don't want to be part of it and close off access to the underlying data, I think they'll have a tough row to hoe.