I know of a lot of "boring" businesses that make buckets of cash. That's what I'm interested in. The tech press isn't, because interesting reporting on them involves lots of research and diving into the real story. They want an easy headline filled with buzzwords to drive clicks.
Why should anyone care about that?
> ...pour their every waking moment into creating something people want
Isn't that the part we should care about?
> and they’re rewarded with a yawn.
Why is that anyone's fault except for the founders'?