> We ask for a discount on every transaction with a 3rd party our business makes
I'm curious to learn why you do that? On "contact a sales person" type sales I can understand but you use the term 'transaction' which implies you are doing this on self-service purchases.
Most self-service businesses are setup to streamline (ie avoid) human-interactions which would also suggest they are honestly pricing their goods/services. By contacting them for a discount you're already increasing their CAC before you then ask for a discount too.
If you have sticker-shock on the price because it's not offering a return value to you or you cannot afford it then you're probably not a target customer. That's why I don't go into the Ferrari dealership and ask for 10% off.
> Most self-service businesses are setup to streamline (ie avoid) human-interactions which would also suggest they are honestly pricing their goods/services.
This doesn't follow. It shows they are concerned with reducing their costs, not that they will pass those cost savings onto the customer.
Don't ask, don't get. If you are going to be a solid, profitable customer for a business, they have a clear incentive to get you on board by sweetening the deal.
People build self-service businesses because they don't want to build a sales team and/or be able to keep their price point competitive.
If everyone emailed in wanting pre-sales and discounts the price would go up because there would need to be a sales team to service the requests.
I'm telling you that as someone who runs such a business that has both self-service and sales-led products that are priced differently (partly) for that reason. (that business is hosting the OP site as it happens)
I don't think it's as big of an issue as you suggest. If you've spent umpteen hours developing the product, the amount of additional time and effort required to put a simple discount system in place is negligible.
You could even set up a standard response email. If someone writes asking for a discount, just send them a ~10% discount code.
It should pay for itself in the form of (even slightly) increased conversions in no time.
I'm curious to learn why you do that? On "contact a sales person" type sales I can understand but you use the term 'transaction' which implies you are doing this on self-service purchases.
Most self-service businesses are setup to streamline (ie avoid) human-interactions which would also suggest they are honestly pricing their goods/services. By contacting them for a discount you're already increasing their CAC before you then ask for a discount too.
If you have sticker-shock on the price because it's not offering a return value to you or you cannot afford it then you're probably not a target customer. That's why I don't go into the Ferrari dealership and ask for 10% off.