What I'd add to this discussion is that a minimalist website looks HIGHER END, in the same way that a clothing store that's packed with clothing looks cheaper than a store that has like 10 dresses and tons of empty space.
Depending on the brand, you might want to appear like a good bargain! Alternatively, you might want to appear like you sell luxury items. But either way, the design is communicating something.
Depending on the brand, you might want to appear like a good bargain! Alternatively, you might want to appear like you sell luxury items. But either way, the design is communicating something.