> I wonder if there is a viable business model where for each article, readers can pay to unlock it not just for themselves, but for everyone.
The thing that best approximates what you're asking for and is likely to work (i.e. doesn't need micropayments) is the "free to read" substacks. Anyone can read them, and anyone can pay to subscribe, and if enough people subscribe so that the authors can make rent, they keep writing.
The hardest part about either one is that it requires altruism and then people are often accosted by insufficiently schooled wannabe intellectuals who tell them that being altruistic is irrational. Meanwhile human beings would otherwise intuitively understand that once your basic needs are met, valuing the common good more than personal consumption of hedonistic luxury products is a perfectly rational thing to do, until someone comes along to lecture them on what they should want and try to make them feel stupid for wanting something better.
The thing that best approximates what you're asking for and is likely to work (i.e. doesn't need micropayments) is the "free to read" substacks. Anyone can read them, and anyone can pay to subscribe, and if enough people subscribe so that the authors can make rent, they keep writing.
The hardest part about either one is that it requires altruism and then people are often accosted by insufficiently schooled wannabe intellectuals who tell them that being altruistic is irrational. Meanwhile human beings would otherwise intuitively understand that once your basic needs are met, valuing the common good more than personal consumption of hedonistic luxury products is a perfectly rational thing to do, until someone comes along to lecture them on what they should want and try to make them feel stupid for wanting something better.