That and they are taxing the poor and under educated who are least likely to complain.
Making things explicit such as stamping a “45% Tax” on lottery tickets really changes people’s perception. The Trump administration almost flipped out when Amazon considered explicitly adding tariffs to people’s checkout.
I’m reminded of that company that added a Made in USA option of their product that you could select next to the normal price and nobody would buy it at any price premium.
Like, literally nobody.
I wish I could remember where that blog post was, I think it came up on HN.
Making things explicit such as stamping a “45% Tax” on lottery tickets really changes people’s perception. The Trump administration almost flipped out when Amazon considered explicitly adding tariffs to people’s checkout.