I usually don't like those articles, but I think this one has a pretty good point.
If it was just "Steve said no to ads in MacOS X, so it's a betrayal to put ads in Maps" then I'd be right there with you. We got a lot of these. "Steve wouldn't have accepted the notch." "Steve wouldn't have made a VR headset." These are both baseless and boring. Even if it's true, so what? Steve specifically told his successors not to ask "what would Steve do?" And the objection is vague stuff about aesthetics or customer appeal or whatever.
This one is more interesting than that by focusing on the customer experience angle, and there's little room for disagreement on that. I might argue that the notch makes for a better customer experience, you might argue it would have been better without it, and we're really just putting our opinions onto a dead man. But it's very hard to make the argument that adding ads to Maps makes for a better customer experience. Doing it isn't a matter of having different tastes or opinions than Steve had. It's directly going against a fundamental principle he had for the company. "Steve wouldn't have made Maps look like that" would be tedious, but "Steve wouldn't have deliberately made the customer experience worse in order to make more money" is a message I can get behind.
If it was just "Steve said no to ads in MacOS X, so it's a betrayal to put ads in Maps" then I'd be right there with you. We got a lot of these. "Steve wouldn't have accepted the notch." "Steve wouldn't have made a VR headset." These are both baseless and boring. Even if it's true, so what? Steve specifically told his successors not to ask "what would Steve do?" And the objection is vague stuff about aesthetics or customer appeal or whatever.
This one is more interesting than that by focusing on the customer experience angle, and there's little room for disagreement on that. I might argue that the notch makes for a better customer experience, you might argue it would have been better without it, and we're really just putting our opinions onto a dead man. But it's very hard to make the argument that adding ads to Maps makes for a better customer experience. Doing it isn't a matter of having different tastes or opinions than Steve had. It's directly going against a fundamental principle he had for the company. "Steve wouldn't have made Maps look like that" would be tedious, but "Steve wouldn't have deliberately made the customer experience worse in order to make more money" is a message I can get behind.