Target's CEO saw a significant impact to their compensation, a change in role, and ~1800 layoffs occurred because of the Target boycott. Boycotts work. Voting with your wallet works.
> The Quiet Part Out Loud: Target Ditching DEI Cost The CEO His Job And Investors $12 Billion
So, it would not be hard to impair Rockstar with a coordinated, sustained economic retaliation campaign against them. If it kills the company, we help workers find other jobs and shareholders learn a lesson about capital allocation. Poorly run companies die all the time, some just need to be helped along.
https://rollingout.com/2025/05/07/target-ceo-salary-drop-ami...
https://www.forbes.com/sites/dougmelville/2025/08/21/the-qui...
> The Quiet Part Out Loud: Target Ditching DEI Cost The CEO His Job And Investors $12 Billion
So, it would not be hard to impair Rockstar with a coordinated, sustained economic retaliation campaign against them. If it kills the company, we help workers find other jobs and shareholders learn a lesson about capital allocation. Poorly run companies die all the time, some just need to be helped along.