It clearly isn’t easy, given that nobody else is doing it their way. Maintaining the company culture might be the toughest challenge of them all. The other game storefronts simply can’t resist muddying the water for the consumer, making the shopping experience hostile for some stupid ass monetization reasons. Shopping on Steam is a breeze, and it always feels like the store is on your side trying to help, instead of trying to get in the way. The developer-side publishing experience is much similar.
I look at neither for reviews. Steam Reviews are often bombed to hell for things like, "Game has woman. Woke." or "Game has racism." or other culture war nonsense. Or the very common, "Creator I follow on Youtube liked/disliked this game, so I left a similar review" or "Creator I dislike liked/disliked this game, so I left the opposite review". Or, the worst of all, "Game uses Unity/Unreal/Godot/Something Else, automatic dislike".
Ultimately, reviews of games tend to be pretty useless because people who play games have very little understanding of a) what makes games fun, and b) the complexity involved in making the games.
I have creators I follow whose tastes are closest to my own, and I watch their content for reviews, then go to the store that makes the best offer.
I genuinely strictly disagree; The Steam review section is usually an accurate description of the game’s quality.
The overall score tends to fairly represent the likelihood that I’ll like the game, and when in doubt reading a couple of reviews tends to give a clearer picture. And then, the reviews themselves can be rated, and there’s a “recent reviews” score that protects against review bombings and gives a clearer picture of the game’s current state. Not to say that there aren’t exceptions - there’s a poorly-received game that I’ve poured hundreds of hours into recently - but I literally wouldn’t know how to set up a better system myself.
In contrast, the Epic storefront is fucking laughable.
I use steam for the community as well. Just look at how bad reviews are on Xbox store, they are more like app store reviews... mostly complaining about a version update.
Steam also has a solid update/beta pipeline. Game companies post blog posts about new game updates so you keep up to date with development. They also did an amazing job with SteamOS which feels rock solid.
