On the other hand, Swift has a more gentle learning curve with plenty of progressive disclosure (many features aren't strictly required to build something useful) and generally more approachable syntax.
Swift is also more conducive to "old style" retain mode imperative UI frameworks like AppKit (sometimes declarative and/or immediate mode doesn't fit the bill), which has to date been a major weak point for Rust.
For what it's worth, I'm not an active user (or fan) of Rust. I've just used a lot of languages, it's a hobby of mine to learn new tools.
> a more gentle learning curve ... and generally more approachable syntax.
This is all the more reason it's not a peer. The heavyweight class Rust belongs to (which includes things like Sepples, ATS, Ada/SPARK, D) are as a rule not approachable things. All of them are serious industrial tools whose target audience are experienced professionals that prioritize extremely broad functionality and flexibility in output. What the input looks like, or the cost of learning to operate these tools is not even a consideration for this audience. Swift doesn't fit this bill. It simply compromises too much for things that this class of language isn't concerned with. People reaching for a new language in this class aren't thinking about how easy it is to learn, or even how nice it is to use. Rust abandoned ML-family syntax to babyduck C++ at massive cost to its "niceness".
On syntax, do you mean semantics? Syntactically they're both generic curly-brace algol stuff with minor differences at best. Semantically Rust is certainly more complicated.
> which has to date been a major weak point for Rust.
It's very ironic, given Rust's original purpose was to replace C++ as the implementation language for Firefox. Retained mode GUIs have unfortunately fallen by the wayside due to a number of factors, it's not just unique to Rust. If a language hasn't inherited a legacy retained mode lib, it's not likely it'll get a decent one unless it's really lucky. Unfortunate, because you're right, retained mode GUIs absolutely have their upsides and web browsers aren't a solid replacement. They're just complicated to implement, and computers are fast enough now that the much simpler immediate mode paradigm is the choice for every new framework being written. It is what it is.
Swift is also more conducive to "old style" retain mode imperative UI frameworks like AppKit (sometimes declarative and/or immediate mode doesn't fit the bill), which has to date been a major weak point for Rust.