What are you an emotionless corporate suit? Of course little guy vs. big guy has relevance. Consumers are very emotional creatures. You might be logical but the world around you is not.
Why do you think we all flocked to Google and give it a chance back in early days of Lycos, Yahoo, MS, & AltaVista? It wasn't because we were educated about its new "page rank" algorithm. It was the story behind the company. The same thing that led us towards Facebook and Craigslist. It's NOT the only factor in using a service, the service has to be good obviously and provide something the others don't. But there are endless cases where being better doesn't bring home the bacon. It's the human element, the emotional factor that can win people over and get them to give you a try.
"Little guy" is simply a way of saying "ability to have empathy for". When a company is vulnerable, non aggressive, new, innocent, we tend to see them as something pure and beautiful that must be protected from a brutal world. like a flower. Cheesy I know, but it works.
Why do you think we all flocked to Google and give it a chance back in early days of Lycos, Yahoo, MS, & AltaVista? It wasn't because we were educated about its new "page rank" algorithm. It was the story behind the company. The same thing that led us towards Facebook and Craigslist. It's NOT the only factor in using a service, the service has to be good obviously and provide something the others don't. But there are endless cases where being better doesn't bring home the bacon. It's the human element, the emotional factor that can win people over and get them to give you a try.
"Little guy" is simply a way of saying "ability to have empathy for". When a company is vulnerable, non aggressive, new, innocent, we tend to see them as something pure and beautiful that must be protected from a brutal world. like a flower. Cheesy I know, but it works.