There's a hidden motive, or utter incompetence in managing this side of the licensing and communication (either by beginners "better cover you ass" MBA or lawyers thinking, which could mean it's the result of some consulting firm operation).
Either way, the sudden change without proper communication is suspicious.
If you haven't already configured "Firefox Data Collection and Use" and "Website Advertising Preferences" to not share data you should do so immediately.
There's a hidden motive, or utter incompetence in managing this side of the licensing and communication (either by beginners "better cover you ass" MBA or lawyers thinking, which could mean it's the result of some consulting firm operation).
Either way, the sudden change without proper communication is suspicious.