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> I personally have never even been able to detect a real difference between sativa and indica, let alone individual strains

This is interesting to hear because I have the opposite experience. I used to have really bad anxiety and weed was (and still can be) a trigger for it. I took a few years off weed and only starting trying it again since legalization in Canada (and now Thailand). I have definitely noticed that I feel best on something that is under 20% THC, with at least 1% CBD. I also am doing more experimenting with different terpenes and am pretty sure that also has an effect on how it makes me feel - limonene for example seems to be the best for getting the "euphoric" high. This makes sense as there is some research to indicate that terpenes from other plants (such as lavender) can have a positive impact on anxiety.

In terms of indica vs sativa however, I do think the distinction is largely overblown (from what I have read) and those are usually just proxies for the cannabinoid ratios (with sativa usually being higher THC etc and indica higher CBD etc.)

So from my experience and from what we have seen with coffee and beer I can agree that we will see commercialization first (like the Starbucks and Molson/Coors era) but I think that as weed becomes more normalized and more people get a feel for the differences in strains, preparations etc. we will see a shift back towards more "craft"/small farm interests like we have seen with beer and coffee in the last few years.



It's a great point that the cannabinoid ratio has a dramatic effect on the high. Ever since high CBD:THC oils became available in cartridge form, I personally switched ratios in the 15-25:1 range. This is like 2% THC, but likewise I find I get all the benefits of smoking "regular" weed or high potency carts without feeling uncomfortably high or anxious at any point. You can "sip" it. I think finding your preference along this product dimension will definitely become more of a thing, because the difference is real. And while I don't have a favorite terpene or anything, more differentiation there feels plausible too.

That said, I still think the big difference between coffee/wine and weed is that finding your optimal drug dosage is a fundamentally different human experience to tasting food and drink. Imagine if all alcohol tasted the same and the only differentiator was the exact type of drunk it made you. It's hard to imagine the same sort of culture emerging, where people are flying to foreign countries to taste wine or lining up outside their favorite brewery for new beers. Flavors are subjective, same as drug effects, but they are also sharable. You can hand someone a glass of wine and ask what they think. You can't hand someone your sense of reality and ask them if they are tripping out in the same way.

Tobacco really is a great comparison, eg. cigarettes likewise claim to compete on taste/subjective factors like "smoothness", but in reality nobody is hunting down 2012 Vintage Marlboros. Maybe an analogy to the high end cigar market could emerge? A product variant intended for less habitual, slower but more refined enjoyment?


I haven't ventured much into the high CBD territory yet. I'm going to see what I can find when I am back in Thailand in March but might have to wait to be back in Canada as Thailand medicinal is still very early days.


> and those are usually just proxies for the cannabinoid ratios (with sativa usually being higher THC etc and indica higher CBD etc.)

As a medical user in the UK, I don't believe this to be the case - I believe these terms are more like proxies for the terpenes than the cannabinoids; you can have two strains with the same cannabinoid content, yet they can have completely different effects.


> I believe these terms are more like proxies for the terpenes than the cannabinoids

Do you have some info on what terps tend to be associated with sativa and which with indica? This is an interesting point if there seems to be a pattern!


Unfortunately in the UK medical market, clinics/dispensaries/growers don't have to provide patients with terpene profiles. Still, some CoAs (Certificates of Analysis) are made available, and the rest you can sometimes figure out from the likes of Leafly.

For me, I'd say terpinolene, limonene and pinene tend to be dominant in the stimulating sativas I've had, where caryophyllene and myrcene take their place in indicas.

But it's no simple challenge, as non-dominant terpenes exert an influence too - and there can be dozens of them. And just to make it an even harder problem, it also seems to vary to some degree from person to person.

I seem to recall seeing Leafly's data in Kaggle, might be worth a look if you want to dig in!




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