1) how resilient chat-to-search will be SEO spam in the future,
2) whether people will be less likely to publish content if chat is supposed to spit out its summaries and, potentially, reduce traffic to their sites.
What does it matter about SEO spam if it’s not linking to any sources and is seemingly generating original content? There’s no benefit to trying to optimize content for a generalized AI because there’s no way to know how it will be leveraged and the provenance of the data won’t be tied to the content creator anyway.
Surely if this style of search becomes very popular there will be people dedicating tons of effort to gaming the system to ensure the chat bot is primed to answer questions like “what’s the best kind of mattress for a side sleeper?” in a way that helps them sell more mattresses, regardless of whether the bot actually links anywhere.
I'm disagreeing with the idea that this will cause big issues. It's a known problem and it's hard to imagine SEO spam getting any worse than it already is.
> whether people will be less likely to publish content if chat is supposed to spit out its summaries and, potentially, reduce traffic to their sites.
Good. Today, kind humans summarize long winded articles in the comment section and often save me a click. Sometimes I'm that human.
I am also wondering:
1) how resilient chat-to-search will be SEO spam in the future, 2) whether people will be less likely to publish content if chat is supposed to spit out its summaries and, potentially, reduce traffic to their sites.