You can't. That's why I made the distinction between the ethical and aesthetic aspect, and concluded that the GP was most definitely entitled to a refund. Since the legal and financial framework supports this logic as I do, they were able to turn that refund into a reality.
A decent comparison would be wild, ad-hoc music festivals or raves. Nobody deserves to have painful experiences, and such experiences certainly do not have to be a fundamental part of these events. Nor should people be shamed for complaining after the fact. That said, it's also true that you have to approach these things with a certain mindset that's conducive to making the most of it. The comments I'm seeing here don't reflect that, even if I don't disagree with their arguments regarding commercial responsibility.
Shipping companies have pretty explicit limits on liablility unless you declare a higher value (and pay a fee). Of course they won't accept high value fragile items for shipment if they're not packaged adequately, which seems to be the case here.