I don't think it's necessary incorrect to start at one there. If someone asks you to count out 3 seconds, you're going to say "one one-thousand, two one-thousand, three one-thousand" and only at the end of the "three one-thousand" will you have considered the 3 seconds to have actually elapsed. Basically you're already accounting for the time it's taking you to say it. Which to me seems better because if you do it the other way because it gives a better heads up as to when that second has been reached.