A lot of great companies start small. One of my favorite PG-isms is this:
If you can make a simple product for a niche audience and make them amazingly happy, it's clear what you need to do next. Find more people like that. Move into adjacent markets (e.g. Craigslist started as an SF classifieds mailing list, Amazon started with books).
If you make a product that makes a huge audience ambivalent, you often have no freakin' clue what to do next. Add features? Take them away? Change your positioning?
So imagine if these guys OWNED movie trailers on mobile. Do you think they'd be stuck there? Could they, perhaps, move on to dominate broader short-form video to satiate micro-boredom? Could they then move onto longer form stuff?
A lot of great companies start small. One of my favorite PG-isms is this:
If you can make a simple product for a niche audience and make them amazingly happy, it's clear what you need to do next. Find more people like that. Move into adjacent markets (e.g. Craigslist started as an SF classifieds mailing list, Amazon started with books).
If you make a product that makes a huge audience ambivalent, you often have no freakin' clue what to do next. Add features? Take them away? Change your positioning?
So imagine if these guys OWNED movie trailers on mobile. Do you think they'd be stuck there? Could they, perhaps, move on to dominate broader short-form video to satiate micro-boredom? Could they then move onto longer form stuff?