Especially when you connect it back to the discussion of gender on the first page:
Most people assume that men use I-words and cognitive words more than women and that women use we-words, emotions, and social words more than men. Bad news. You were right if you guessed that women use social words more. However, women use I-words and cognitive words at far higher rates than men. There are no reliable differences between men and women for use of we-words or emotion words (OK, those were trick questions). And men use articles more than women, when you might guess there’d be no difference.
Most people assume that men use I-words and cognitive words more than women and that women use we-words, emotions, and social words more than men. Bad news. You were right if you guessed that women use social words more. However, women use I-words and cognitive words at far higher rates than men. There are no reliable differences between men and women for use of we-words or emotion words (OK, those were trick questions). And men use articles more than women, when you might guess there’d be no difference.