It seems like most of the examples of that are "reaction" videos, and if you're trying to sell a reaction video, you show the reaction, right?

I see it everywhere, not just on reaction videos.

I can count the number of reaction videos I've seen on one hand but the YouTube face is all over my homepage.

The next iteration to this is out, it's using extreme Snapchat-esque filters to comically exaggerate the size of the eyes and mouth of a reaction face.

It's mesmerisingly disgusting, I wonder what the next steps are. More digital augmentation awaits?

> I see it everywhere, not just on reaction videos.

I have seen them in in-store advertising in supermarkets.

> I wonder what the next steps are. More digital augmentation awaits?

Virtual/retouched streaming personas. It's already a thing in japan and among furries.

What software is being used to create virtual personas? Am I right in understanding that this work isn't being done by Western companies?

I haven't dug deeply, but there seems to be a whole ecosystem. An open source avatar data format[0], full body motion capture software[1], this stuff integrates with standard 3d software environments such as unity/unreal/blender/maya/max. So does commercial software[2]. For the hardware it can be a simple web/phone camera on the low end (giving you a talking head) over camera + VR trackers + an iphone for the face sensor to high end rigs with multiple cameras and mocap suits.

[0] https://vrm.dev/en/ [1] https://github.com/sh-akira/VirtualMotionCapture [2] https://www.youtube.com/watch?v=hJ_5d_1NHCQ

I don't think it's 100% the same thing (VRM appears to be full body, not just face), but FaceRig[1] is a similar concept made by a Romanian studio.

[1] https://facerig.com/