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Thoughts:

* split test your font and colour usage. A lot. I'm pretty sure the green/orange combo is going to hurt your conversion rate

* The black box around the YouTube thing is kinda fuzzy. Crisp is good

* The social element seems slightly random. There seems to be too much latitude for it to get spammed. Maybe feature blogs, instead of posts? Or aim to be the flip side to Kickstarter - I've made something (book, blog, album, book of poetry), enjoy it and then pay me

* Share the love - you're focusing on the wrong thing - people aren't going to share stuff they love in large numbers; content creators will share there own stuff. So if you're appealing to the masses, then it needs to be about supporting the stuff you love. If it's geared towards sharing, what's this got that Twitter/Digg/Fb hasn't got for promotional purposes? Split test the messaging

I don't mean to put a downer on it, just trying to pick it apart a little so you can make sure it works as best as possible.



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