Absolutely. Whenever a user sees "$XX", it's a hurdle they have to psych themselves into jumping over. Why on earth would you want to make a user jump over more than one hurdle by including "$XX" for the product and then "$XX" for the shipping?
The obvious counterargument to this is, "If you get the user far enough down the purchase funnel and then show them that second hurdle of another fee or explicit shipping cost, they will have already invested enough time and effort into the purchase process that they will then justify that extra cost just before purchasing." This may well be true sometimes, and people will often pay for shipping if you itemize it out of the total price, but I think everyone would agree that this sort of nickel-and-diming practice pisses people off. Pissing people off hurts your brand. It just does.
Businesses often think too short-term when it comes to getting someone to purchase a product online. Yes, they may purchase that first time and pay "extra" for shipping. But do you think they'll come back a second time if they know they're just gonna get pissed off about that darn shipping price again? I'd say they're much less likely to.
The obvious counterargument to this is, "If you get the user far enough down the purchase funnel and then show them that second hurdle of another fee or explicit shipping cost, they will have already invested enough time and effort into the purchase process that they will then justify that extra cost just before purchasing." This may well be true sometimes, and people will often pay for shipping if you itemize it out of the total price, but I think everyone would agree that this sort of nickel-and-diming practice pisses people off. Pissing people off hurts your brand. It just does.
Businesses often think too short-term when it comes to getting someone to purchase a product online. Yes, they may purchase that first time and pay "extra" for shipping. But do you think they'll come back a second time if they know they're just gonna get pissed off about that darn shipping price again? I'd say they're much less likely to.