Problem is that Netflix & co are stuck with Flash or similar because content owners will not allow it to be streamed/provided without DRM
That's the content owners' problem, not Netflix&co. Let others produce open content that does work with an open web, and let's see how long the content owners will stay unmoved.
>Let's see how long the content owners will stay unmoved.
They won't - Netflix isn't the only platform, just the largest - and compared to its competition its being rather altruistic in this situation.
The content owners will more likely decide to license less content to Netflix (to Netflix's credit, they are trying to depend less on other's people content) - but will license that will play ball. And the content owners do have a place to go, HBO GO/Now's platform being the first I can think of.
That's the content owners' problem, not Netflix&co. Let others produce open content that does work with an open web, and let's see how long the content owners will stay unmoved.