> "I'm not sure how they call this psychological manipulation technique"
You could see this personal survey as a way for the site to make you doubt or question yourself subconsciously. For you to even read the question, you have to process that question introspectively. The more questions you answer, the more likely you'll find something you'll want to improve. Then miraculously this site is the silver bullet. Buy more sessions here [enter credit card info].
Another way you could see this product, the survey, and the upsell could be through the perspective of NLP (Neuro-linguistic programming). The two concepts to focus on would be pacing and leading. You listen to the relaxing ambient music and you become calm. (Pacing) Afterwards the survey pops up when you're in a more docile state. You answer these questions. Each of which is ever so slightly leading you to the conclusion that this product is the solution to the problems you've clicked "Yes" to.
You could see this personal survey as a way for the site to make you doubt or question yourself subconsciously. For you to even read the question, you have to process that question introspectively. The more questions you answer, the more likely you'll find something you'll want to improve. Then miraculously this site is the silver bullet. Buy more sessions here [enter credit card info].
Another way you could see this product, the survey, and the upsell could be through the perspective of NLP (Neuro-linguistic programming). The two concepts to focus on would be pacing and leading. You listen to the relaxing ambient music and you become calm. (Pacing) Afterwards the survey pops up when you're in a more docile state. You answer these questions. Each of which is ever so slightly leading you to the conclusion that this product is the solution to the problems you've clicked "Yes" to.