Naming something "Diesel" is problematic. While the name is well known because of Rudolf Diesel, a German inventor of the Diesel engine and the Diesel fuel.
There is an Italian clothing company "Diesel S.p.A." that tries to protect their brand by suing almost anyone using "Diesel".
For example a German video game called "DieselStormers": due to a successful trademark lawsuit by Diesel S.p.A., who owns the trademark "Diesel" in relation to video games, Black Forest Games had been required to drop the title DieselStormers. http://www.eurogamer.net/articles/2015-09-30-dieselstormers-...
Such greedy companies act very similar to patent trolls. Well, there are sadly several other common words that are tainted by such "brands".
There is an Italian clothing company "Diesel S.p.A." that tries to protect their brand by suing almost anyone using "Diesel".
For example a German video game called "DieselStormers": due to a successful trademark lawsuit by Diesel S.p.A., who owns the trademark "Diesel" in relation to video games, Black Forest Games had been required to drop the title DieselStormers. http://www.eurogamer.net/articles/2015-09-30-dieselstormers-...
Such greedy companies act very similar to patent trolls. Well, there are sadly several other common words that are tainted by such "brands".
Edit: In 2015/2016 the Volkswagen (VW) Diesel scandal tainted the "Diesel" name too: http://autoweek.com/car-news/vw-diesel-scandal