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> I'm arguing that "unfamiliar" does not necessarily mean "hard to find".

Fair point. :)

> "Interestingness" is what humans get a buzz from and reward each other for all the time, so if I get a dose of interesting too, served just right and not too much, then it's a winner.

I agree with you but, clearly, it's a hard balance to find. Going back to the article, most website owners (and some designers) don't know what that balance is so they take a safe option. It's an understandable choice, they're not experts. I think it's a net win if those non-experts don't experiment but settle on something that's easily readable. It's a step up from the time when everybody was doing their own thing and standards didn't exist.

In short, you're right: a well-designed website is still better than a generic one. But a generic one is better than a mess put together without paying attention to standards.



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