I think model needs a social element and an experience element and not just the ownership of an asset. * More author visits and signing and book reading sessions, More QnA's with Authors. * Work with nearest businesses for peer coupons and if any customer buys a coffee at the nearest starbucks give him a coupon which lasts 2 hours for the books. This way force customer to come into your shop even when they left the house without any thought of buying the books. * Trunk Club like service for books. Send them books and they can keep the ones they want and return the rest. This can be done by somehow making sure only first x%/20%/50% book can be read and if consumer still wants to read it they will have to break the seal which will be considered as a purchase.